Video messages are a powerful medium for telling a story. A good video script is important to the success of the goal of the video. Videos also increase customer confidence. Most people who look at videos are less likely to return an item they purchased. Of all the other mediums, videos convert more buyers.
A successful, well-executed video script will be all about the prospect.
Your message should include addressing your clients pain points and how you can provide the solution.
Videos are definitely a medium that should be considered as part of your content marketing plan.
Nearly 61 percent of businesses are using video as a tool in their marketing campaigns. Survey by Wyzowl, The State of Video Marketing 2016.
74% of businesses that don’t use video said that they have been convinced to buy a product or service after watching a brand’s video. Wyzowl, The State of Video Marketing 2017.
81% of businesses said that video has helped them increase business sales. 76% said that video has helped them increase traffic to their website. Wyzowl, The State of Video Marketing 2017.
When using videos to generate leads or increase sales, you will need a great scripted message.