Blog posts are an opportunity to strengthen your relationship with prospects and customers by addressing their concerns, issues and questions.
A well-written blog post will drive traffic to your website and convert readers into buyers.
A successful blog benefits the readers.
Blog content focuses on the reader. Instead of talking about sales, products or services you provide information that a reader can readily use. Relevant content that is helpful to your readers can develop a devout following, gain trust and lead to sales.
Blog posts will help your business by:
- Building relationships
- Driving traffic to your website
- Bringing repeat business
- Converting readers to buyers
- Giving readers valuable information that will build loyalty
Per Hubspot report in 2015, companies that product 16 or more blog posts each month receive 3.5 timers more traffic than companies that did so only 1-4 times a month.